From Strategy to Commercial Performance
I work with leadership teams to clarify strategy, build go-to-market models and create the commercial operating system needed to turn growth ambitions into execution.
Enter new markets with a clear commercial approach.
Understand why local customers would choose you. Decide what to keep consistent, what to adapt and what to test before scaling. I bring practical experience of opening markets and building the sales and partner models behind growth.
Build a sales model around what customers value.
Clarify customer segments, sharpen your proposition and connect sales with the capabilities that make you competitive. Through focused workshops or ongoing leadership team work, I help turn those choices into action and accountable execution.
Bring business thinking into your business.
Ideas from business literature, grounded in hands-on leadership experience. Keynotes open new perspectives; executive workshops apply them to your customers, growth choices and commercial challenges.
Identify what customers value and what drives their choice.
Build the proposition and commercial model around that insight.
Test the assumptions that matter most.
Evaluate the evidence and refine what works.
Expand with clear ownership and room for local adaptation.
Work can focus on one stage or follow the full process.
Over 20 years of experience scaling multi-country retail, franchising and service operations across Europe, with full P&L responsibility, international expansion and transformation.
Entrepreneurship
Transforming a family business for international growth
Transforming a three-store family fashion business into an international operation, expanding into wholesale and growing through franchising.
International leadership
Managing Director
Blåkläder Retail Group · 10 years
Concept development and international expansion, with leadership responsibility spanning country organisations and 300 employees.
Developing leaders and a shared culture while adapting the model to local markets.
Current work
Applying experience to new growth challenges
Supporting businesses with market entry, commercial concepts and partnerships, from validating opportunities to developing international sales.
Master of Science
Management Science
Executive Education
Certificate of Management Excellence
Continued learning through Business Thinkers and business literature
Let’s discuss where you are today and how I could help.
Get in touch →Prefer to get in touch by email?
sami.suominen@businessthinkers.fi